What is CAMP?

What Is CAMP?

CAMP is a family experience store with 11 locations across the United States, designed for kids ages 2–10 and the grown-ups who love them. Part immersive world, part hands-on activity space, part retail store. CAMP is a place where families play, create, and explore together.

It Starts With the Magic Door

Every CAMP location has one. Step through the Magic Door and the real world disappears. What's on the other side depends on where you are — right now, families can step inside Bluey's House or Bluey's Backyard, explore Gabby's Dollhouse, join a PAW Patrol rescue, or play with Peppa Pig. These immersive worlds are built from the floor up, designed to be touched, played in, and explored.

Explore the Current Immersive Experiences at CAMP

Bluey x CAMP: Bluey's House
Available at CAMP Boston, New York City, and Philadelphia
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Bluey x CAMP: Bluey's Backyard
Available at CAMP Miami & Minneapolis
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PAW Patrol x CAMP
Available at CAMP Atlanta & Chicago
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Gabby's Dollhouse x CAMP
Available at CAMP Los Angeles & Charlotte
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Slime, Crafts, and More

The Magic Door is just the beginning. Every CAMP location offers hands-on activities where kids can get into something: make slime at the Slime Bar, build and paint at the Maker Studio, design a plush pillow, throw paint in the Splatter Room (at select locations), and more. Seasonal and limited-time activities are available throughout the year — there's always something new to make.

CAMP Counselors run every activity. They are trained to make every child feel seen, encouraged, and genuinely proud of what they created. That's not a small thing.

A Store Worth Browsing

CAMP carries a curated collection of toys, books, games, and gifts you actually want to give. No filler. The store is open to everyone — no ticket required — and it's the kind of place where parents end up buying something for themselves too.

Where to Find CAMP

CAMP has 11 locations across the United States, from New York City to Los Angeles. Each location hosts its own themed experience, with activities and a retail store available at every one.

Locations:

• Atlanta
• Boston
• Charlotte
• Chicago
• Houston
• Los Angeles
• Miami
• Minneapolis
• New York City
• Philadelphia
• Washington D.C.

Who Is CAMP For?

CAMP is designed for families with kids ages 2–10, though the sweet spot is roughly 3–8. Younger kids love the sensory play and open-ended exploration. Older kids throw themselves into the activities and immersive worlds. And parents? They get to play too — not just watch. Every experience at CAMP is built for the whole family to enjoy together.

Other Frequently Asked Questions

Q: Is CAMP just a toy store?
A: No. Every location has a themed world to explore, hands-on activities like slime-making and crafts, and a curated store. The store is open to everyone for free, but the immersive experience and activities require a ticket.

Q: What age is CAMP designed for?
A: CAMP is designed for families with kids ages 2–10. The sweet spot is roughly ages 3–8. CAMP Counselors run all activities and are trained to engage kids across the whole age range.

Q: Do I need to know the TV show to enjoy CAMP?
A: Not at all. The worlds are designed so any child can step in and play — no prior knowledge of Bluey, PAW Patrol, Peppa Pig, or Gabby's Dollhouse required. Kids who know the characters go wild. Kids who don't still have a great time.

Q: How long does a visit to CAMP take?
A: Most families spend 1.5 to 2 hours. The ticketed experiences are typically about 50 minutes, but add extra time for activities (each takes about 15–20 minutes) or for browsing the store.

Q: Does CAMP do birthday parties?
A: Yes. CAMP is the ideal place to celebrate your child's birthday. Every CAMP location offers birthday party packages. See the birthday parties page for packages, pricing, and booking information.

Play behind the Magic Door
Experience an immersive playdate where your family can step right into your child's favorite TV shows.
Get Tickets

Slime Bar
The Slime Bar is exactly what it sounds like — and kids love it. Pick your colors, mix your slime, and walk out with something gloriously gooey. CAMP Counselors guide the whole process.
Explore Slime Bar

Make a Craft at the Maker Studio
The Maker Studio is CAMP's dedicated space for hands-on creating. Kids work with art, craft, and building materials — and walk out with something they made themselves. Every session is different. Every creation goes home.
Explore Maker Studio

Blacklight Splatter Room
This is the activity that ends with paint on everything — in the best way. Kids gear up and go wild in a glowing, neon-lit room built for making a mess. Add it on and prepare for the best photos of the day.
Only available at CAMP Charlotte, Miami, and Minneapolis
Explore Blacklight Splatter Room